StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Amazon Operational Management Strategies - Term Paper Example

Cite this document
Summary
Amazon.com – Operational Management Strategies (Name) (Institution) (Professor) (Course) (Date) Amazon.com – Operational Management Strategies Operations Management Operations management is vital for an organization to succeed in the highly competitive 21st century business world…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.7% of users find it useful
Amazon Operational Management Strategies
Read Text Preview

Extract of sample "Amazon Operational Management Strategies"

Download file to see previous pages

Operations management is not confined to manufacturing alone but also encompasses services. Hence, operations management can be best defined as effective and efficient management of all operations of the organization that contribute to improving the systems that are aimed at creating and delivering quality products and services to the customers (Young, 2009). It involves designing, redesigning, overseeing, implementing, executing of the various business operations. Operations management has a twofold effect on the profit of an organization and hence it is vital for the overall success of an organization.

Organization is benefitted from the improved effectiveness due to operations management and the created products and services are such that they meet the requirements and needs of the customers. In simple words, increased efficiency will result in increased revenue which results in a more competitive organization and increased efficiency will also reduce costs (Galloway, 1993). Following are the 10 operational management strategies that an organization can apply: Product/ Service Design, Quality Management, Capacity Management, Location, Layout Design, Human Resources, Supply Chain Management, Inventory Management, Scheduling and Maintenance.

This paper is aimed at analysing how Amazon.com has applied operational management strategies to succeed and gain competitive advantage in the market. Amazon.com Amazon.com is a multinational customer-centric American company. Headquartered in Seattle, Washington Amazon.com is an electronic commerce company and the largest online retailer in the world. It was founded by Jeffrey Bezos and incorporated in 1994. Even though it was incorporated in 1994, it went live in 1995. Started as an online book store, Amzon.

com today has diversified and expanded its product and service line (Reuters, 2011). Today, Amzon.com sells numerous products from different categories. It not online sells books online but also sells computer software, CDs, DVDs, food, furniture, video games, toys, electronic apparels, MP3 downloads, etc (Google Finance, 2011). Consumers, sellers and enterprises are three primary customer sets that the company serves. Apart from selling products online, the company also generates revenue from various other sources such as co-branded credit card agreements, third party selling, reselling and online advertising (Google Finance, 2011).

For the following countries Amzon.com has separate websites: United States, United Kingdom, Canada, Italy, France, Germany, Spain, China and Japan (Amazon.com, 2011). Amazon has numerous software development centres, fulfilment and warehousing centres across the globe to meet the growing demands (Reuters, 2011). Amazon’s Product Categories: Books, DVDs, videotapes, music CDs, musical instruments, toys & games, software, consumer electronics, sporting goods, lawn and garden items, apparel, clothing, kitchen items, gourmet food, tools, baby products, beauty products, watches, jewellery, industrial & scientific supplies, groceries and health and personal-care items (Amazon.com, 2011).

Amazon’s Services: Amazon Web Services, Amazon Publishing, Amazon Prime, AmazonBasics, Amazon.com exclusives, Amapedia, Subscribe & Save, AmazonLocal, Amazon Wireless, askville, Amazon Marketplace, Amazon Fresh, etc (Amazon.com, 2011

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Amazon Operational Management Strategies Term Paper”, n.d.)
Amazon Operational Management Strategies Term Paper. Retrieved from https://studentshare.org/management/1437430-a-paper-as-an-analysis-of-how-the-firm-amazoncom
(Amazon Operational Management Strategies Term Paper)
Amazon Operational Management Strategies Term Paper. https://studentshare.org/management/1437430-a-paper-as-an-analysis-of-how-the-firm-amazoncom.
“Amazon Operational Management Strategies Term Paper”, n.d. https://studentshare.org/management/1437430-a-paper-as-an-analysis-of-how-the-firm-amazoncom.
  • Cited: 0 times

CHECK THESE SAMPLES OF Amazon Operational Management Strategies

Amazons 3-year strategic plan

c) strategies and action plans A strategy is a game plan on how work will done and by whom in Amazon to realize its goals.... onsidereing the fact that the firm is an online venture, it will tailor-make its strategies of product and market development to serve the need for physical contact between the user and the firm has been removed.... There will be an overlap of programs aimed at fast-tracking of events due to limited time available and the urgency of strategies to achieve the stated goals....
3 Pages (750 words) Speech or Presentation

Strategy Analysis of Amazon

The features of Amazon's strategy Amazon is a leader in understanding its target market characteristics and then adjusting the organisational culture, products and services, and marketing strategies to appeal to these known characteristics.... The business' vision to be the most consumer-centric business in its industry reflects how Amazon continues to develop strategies, both corporate-level and business-level, to ensure that it fulfils these promises for focus on providing value to its many diverse markets....
6 Pages (1500 words) Essay

Amazon.com as one of the largest online retail stores of the world

Music stores opening were one of their expansion strategies.... om is capable enough to introduce the physical retail store as they have huge scale of operation, strong human resource management (Angerer 27).... Kiva system is an internal infrastructure system used in warehouse management.... amazon.... amazon started its business as the online book retailer and within two months of their business, they were able to sell their products to over 45 countries....
2 Pages (500 words) Case Study

Business to Consumer

The choice of Amazon has been made because of the position of the company in the market, the unique characters of the business strategies it implements and most importantly to highlight the technological aspect that has been an integral part of the business since its inception.... amazon: E-Business case study B2C (Business to Consumer) Contents Contents 2 Description 3 Choice of amazon 3 Business Model of amazon 4 BOAT perspective of E-commerce: amazon BOAT Analysis 6 Business Organization 7 Business Architecture 10 Competitive Advantage of amazon 13 Reference List 16 Description amazon....
14 Pages (3500 words) Essay

Strategic Management of Amazon

Complete a strategic analysis of amazon by conducting an external and internal analysis of the company.... 006) (50 marks) Through partnerships and acquisitions it has managed to create, in a sense, a content portfolio and a portfolio with a significant number of shares of Internet companies, which are distinguished in their field. … amazon has strategic alliances with many companies among them are the following: AOL (with this cooperation amazon has managed to attract the attention of AOL subscribers), PlanetAll-Junglee (in 1998, this way amazon showed that it was preparing its structure in order to become a retailer having a wide range of products), Drugstore....
15 Pages (3750 words) Research Paper

Strategic Supply Chain and Logistics Management

Important decisions and company strategies have to come from this part of the organization because they affect the operation, to include the future and success of the organization.... management believes that every part and component should be designed and produced in house.... (Mendelson and Siegler 1999, 134) Executive management is right on the top, which means this is the top echelon of the company or business.... Supply management is equally important as in other strategic decisions processes in the organization....
12 Pages (3000 words) Essay

Supply Chain Information Management - Amazon

The paper "Supply Chain Information management - Amazon" describes that the content of the site should be evaluated in terms of the reputation of the business, information and the impact it may have on others.... This paper evaluates the amazon's distribution channel and its evolution.... mazon started in 1994 as a bookstore that was launched by Jeff Bezos and it took its shape of amazon.... Notably, amazon was initiated on a value proposition anchored on four dimensions....
8 Pages (2000 words) Assignment

The Culture and Moral Compasses

Unlike brick-and-mortar stores such as Wal-Mart which thrive on the introduction of new products in the market, Amazon built its reputation from constantly innovating existing services while employing new strategies to foster customer satisfaction.... n 2015, the New York Times reported on the workplace ethics of Amazon and described it as” sometimes-punishing” and exhibits “purposeful Darwinism” in the management of its employees.... amazon, just like any other giant retail shop, has an asset of unique cultural practices that makes them stay afloat in the market....
3 Pages (750 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us