StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Marketing management 8 - Essay Example

Cite this document
Summary
The purchasing of cruise line is high-involvement decision and the marketing manager has several responsibilities associated with it. According…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.7% of users find it useful
Marketing management 8
Read Text Preview

Extract of sample "Marketing management 8"

Download file to see previous pages

99). Consumers generally spend much more time and efforts in taking buying decision for high-involvement purchase rather than in the low- involvement decisions for routine purchases. The marketing manager who has to take high involvement purchase decision has many responsibilities. The promotion to the target market should be informative as well as extensive. Depending on a good advertisement may give necessary information for making the decision and also to know specific benefits and distinctive advantages of buying it (Lamb and Hair, 2008, p. 148). When taking decision for buying cruise line, the marketing manager is more concerned about the ultimate outcome of weighing up process and thus he has to think about how much weight to give to each one feature of the product.

How much it s cost effective, profitable and how much dollars it is worth paying for the future are some of the basic thoughts of the manager. Data collection is an expensive marketing program especially when it comes to international level. The internet based data collection and research methods are useful and cost effective to the household detergent company that plans to conduct a research among women aged 21 from all over the world. Hague (2002) suggested that internet can be used in several ways for the primary data collection for the marketing research.

Self-administered questionnaire, mail and survey methods are common methods of internet based data collection (p. 151- 153). Conducting a random sample survey from various countries will be time consuming and expensive task. Any other forms of surveys and interviews will cause the company to spend more on the data collection as it is to be done from various countries and the attitude of public may from country to country. Creating specific software to be posted on the website or conducting online survey in association with premium online survey companies can be much effective way of data collection than other methods. It

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing management 8 Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Marketing management 8 Essay Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/miscellaneous/1561998-marketing-management-8
(Marketing Management 8 Essay Example | Topics and Well Written Essays - 1000 Words)
Marketing Management 8 Essay Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/miscellaneous/1561998-marketing-management-8.
“Marketing Management 8 Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/miscellaneous/1561998-marketing-management-8.
  • Cited: 0 times

CHECK THESE SAMPLES OF Marketing management 8

Marketing Managemant 4

The acronym ‘ACCORD' stands for the following: The innovative rose bush developed by marketing management January 18, 2009 Effect of the ACCORD model of adoption on the success of the innovative Rose Bushes The ACCORD model of innovation adoption is a strategic collection of a list of criteria that may be considered in order to assess the market opportunity of a newly launched innovative product.... Roger's innovation ACCORD model provides a reliable system that may be universally used for understanding the marketing of innovations (Seidler Bernstein, 2005)....
2 Pages (500 words) Essay

Developmental Logistic of a New Product Development

This paper 'Developmental Logistic of a New Product Development" focuses on the fact that the need for sustainable development has become one of the most crucial factors of our life.... The rapid advancement of technology has brought about a massive change in our lifestyle.... nbsp;… Some of the ways and means, which have contributed towards our better living conditions, have also brought certain challenges in its wake that needs our urgent attention....
12 Pages (3000 words) Term Paper

Where do we draw the line between Business Intelligence and Industrial Espionage

These include Online Analytical Processing (OLAP), data mining, forecasting, business analysis, analytic analysis, knowledge management and so on; and, BI decision support databases include data mining databases, operational data stores, operational marts, web warehouses, and etcetera.... This helps increase profitability, reduce costs, improve customer relationship management, and decrease business risks (Loshin, 2003, p....
4 Pages (1000 words) Research Paper

Marketing is a Management Responsibility

The paper "Marketing is a management Responsibility" presents that marketing refers to the process of researching, distributing, selling, and promoting one's product or services.... hellip; marketing will continue to grow in the future.... In the future, due to the presence of intense competition, marketing will have to play an even more strategic role.... The objectives, goals, and targets of marketing have to be monitored and met....
6 Pages (1500 words) Term Paper

Marketing Plan: Ikea Estate

In addition to this, the overall operations of the organisation includes the development of new properties, land banking and undertaking of the active management the portfolio of properties that can be proved quite efficient to retrieve maximum amount of returns from the investments (Property Division 2013).... marketing plan can be regarded as the blueprint of different activities and strategies which are directed to help in the marketing of the new or existing products and services of the organisation....
12 Pages (3000 words) Assignment

Bodies in Society: Bio-power

The study's hypothesis is: The key operational determinants of successful call centre management are qualified, technically knowledgeable, linguistically proficient operators who have good communications skills and continued monitoring of calls and consideration of customer feedback.... To reiterate these findings in more concise format, it can be said that this study offered insight into the relationship between customer satisfaction and the management styles preferred by inbound customer service representatives....
5 Pages (1250 words) Essay

Marketing Communication

The following assignment "marketing Communication" deals with the way of product promotion.... nbsp;… marketing communication aims at breaking down the strategies that are involved with messages for marketing into categories that are based on objectives of each message.... Today's advertising is much more elaborate and complicated sometimes involving thousands of individuals with different skills in writing, marketing, photography, public relations, filmmaking, graphic design and others (Thomas & Metz, 2004)....
9 Pages (2250 words) Assignment

Marketing Management Issues

marketing management Table of content Executive summary………………………………………………………………………….... Essentials of entrepreneurship and small business management.... Differences between target markets and market segmentation………………………………3 Role of marketing of marketing segmentation in marketing…………………………………4 Financial aspect relate to marketing…………………………………………………………....
2 Pages (500 words) Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us