StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

ANTHROPOLOGY OF FOOD : Consuming Passions - Essay Example

Cite this document
Summary
The Anthropology of Food: Consuming Passions Instructor name: Unit Name: Date: Introduction The study of eating and food is said to have a long history in anthropology. Culture and Communication (2004) 1 asserts that these two studies are important for our sake because food is generally important for every one’s survival…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.7% of users find it useful
ANTHROPOLOGY OF FOOD : Consuming Passions
Read Text Preview

Extract of sample "ANTHROPOLOGY OF FOOD : Consuming Passions"

Download file to see previous pages

Individuals who post these adverts equip readers with accessible, sophisticated, entertainment tools and advice for socializing and relaxing with friends and families. In that regard, this paper aims at exploring what McDonald’s food advertisement communicates in its particular context, including features such as tradition, hierarchy, tradition, ethnicity, race, youth/age, and gender. Further the paper will explain units of food as a system of communication, in reference to Roland Barthes words and Claude Levi-Strauss who also compare food as a language, and the main elements of language and to what degree they are universal or not in terms of the basic components of cooking as a cultural phenomenon.

It will also expound on what Mary Douglas suggest behind the dietary laws, and the analogy between the altar and the table that she suggests and lastly, the advantages of considering food as a system of communication/language and what gets lefts out. McDonald’s food advertisements have been beautifully presented in high quality, perfect and oversized bound publication in order to create a guide for cooking as well as entertaining the reader from time to time. Brandweek, (1999) 2 explains that from a media perspective both food and drink are extraordinary products in which advertisers have to outstand their production value with high-quality, oversized stock to better advertise their products.

This is why; the McDonald’s Menu has been advertised on a 60% of the space in editorial. It targets youth, adults and children to the extent a different demographic, teenage men and women, because of the trendy imagery, sexualised messages which targets the men desire for meat-filled burgers. McDonald’s has managed to advertise junk food in many regions worldwide especially in billboards, internet, and television in order to reach their customers. It advertises burgers, fried chicken, French fries and pizzas as some of the happy meals.

Additionally, it has made use of signage and billboards, using different slogans for most regions and countries. Chestnutt (2005) 3 claims that McDonald is one of the most successful junk food advertisers, whose image portrays a real and warm slice of life every day. The advertisement shows real people eating, inspite of the season and period. The company’s food is also seen to be packaged with unique design and inspirational slogans with warmer and darker colors, which are more realistic in the photos of their products that are seen on glasses and plates.

Food is an important mode of symbolic expression that is used to convey a variety of beliefs and feelings that are not-“food”. Kahn 1994(1986). (Barthes 28) also claims that “Sugar is not just a foodstuff, even when it is used in conjunction with other food; it is, if you will, an attitude.’ Bound to certain usages, certain protocols’, that has to do with more than food. Food is.” Not only a collection of items that can be used for nutritional or statistical studies. It is also, and at the same time, a system of communication, a body of images protocol of usages, situations, and behavior.

Food as a system of communication means that, communicating in terms of food is a transparent and open way that can be based on the scientific advice which contributes to food communication as a bridge between consumer and science. Additionally, it also raises awareness as well as explains the implications of

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“ANTHROPOLOGY OF FOOD : Consuming Passions Essay”, n.d.)
Retrieved from https://studentshare.org/anthropology/1433179-anthropology-of-food-pick-one-food-or-drinking
(ANTHROPOLOGY OF FOOD : Consuming Passions Essay)
https://studentshare.org/anthropology/1433179-anthropology-of-food-pick-one-food-or-drinking.
“ANTHROPOLOGY OF FOOD : Consuming Passions Essay”, n.d. https://studentshare.org/anthropology/1433179-anthropology-of-food-pick-one-food-or-drinking.
  • Cited: 0 times

CHECK THESE SAMPLES OF ANTHROPOLOGY OF FOOD : Consuming Passions

The Cultural Globalization

Culture has been one of anthropology's main means of categorization; however, the flexible boundaries today make the concept of culture even more abstract.... This paper ''The Cultural Globalization'' tells that  “Contemporary globalization is the increasing flow of trade, finance, culture, ideas, and people” across the world....
8 Pages (2000 words) Essay

What characterizes 21st century university students

Contemporary society is facing the situation, when young people's brains are shaping by different information streams.... Today's universities deal with new students' generation – the generation of digital learners, who use various mediums to get and use information.... hellip; What characterizes the 21st century university students?...
3 Pages (750 words) Essay

The Anthropology of Food: Consuming Passions

The anthropology of food: Consuming Passions Name University Name Table of Contents Page # Introduction 3 Tiger Beer Television Advertisement: Description 4 Analysis of the Advertisement 5 Arguments 5 References 7 Introduction Anthropologically speaking, food is the first human need (Counihan & Esterik, 2008, p.... Various preparation techniques and habits have become a significant part of this food consuming system.... Psychologically speaking, this new inclusion of food consumption habits and other related habits serve as a communication system between or among the consumers....
4 Pages (1000 words) Essay

Politics of Famines

Generally, famine is defined as “widespread and extensive scarcity of food applicable to any species that results in malnutrition, starvation, epidemic, and increased mortality” (Glawe, 2009).... Putting it bluntly, the author contends that the shortage of food supplies is perceived as a necessary condition for famines start, but it is not a sufficient one.... entitlements that include the command over supplies of food and other non-edible commodities, matters greatly....
8 Pages (2000 words) Research Paper

Political Famine as a Devastating Phenomenon

Literature review Famine Famine can be defined as the extreme lack of food.... Political famine is extreme lack of food in an given country or state due to political aspects.... food is virtually associated with different aspects of culture such as religious celebrations, meetings, family gatherings, and everyday life all are sure to have food present.... hellip; Because of this, anthropologist has dedicated most of their research into understanding the socio-cultural, behavioral and political-economic factors related to food and nutrition (Counihan Carole & Van Esterik 2007: 53)....
8 Pages (2000 words) Essay

Impacts of Globalization on Indigenous Cultures

Impacts of Globalization on Indigenous Cultures Introduction Indigenous people refer to individuals who are members of indigenous ethnic groups or people with historical ties to a particular place before colonization or before the formation of a nation state.... hellip; Essentially, indigenous people maintain a greater degree of political and cultural difference from the mainstream political or cultural systems that exist within the national borders....
8 Pages (2000 words) Essay

Argument on the Use of Food to Make Social Connections

The study of food has brought mass light to communal processes such as political fiscal value formation, figurative value formation, and social building of reminiscence.... consuming passion involves humans not just eating for life sustenance but has an ongoing relationship with the food, its preparation, and the way it is presented to the consumer.... food and culture research is a broad area of study that can be utilized considerably by the scholars....
7 Pages (1750 words) Essay

Analysis of The Tewa World Study by Alfonso Ortiz

om) Ortiz maintained quench for knowledge and analysis, which paved the way towards his further study in the fields of sociology and anthropology.... Fluent in Tewa, Ortiz studied sociology at the University of New Mexico and anthropology at the University of Chicago, earning his Ph.... Ortiz died in 1997 due to an unexpected heart attack; however, he is still alive due to his outstanding research works in the field of anthropology, which remain serving as the guiding star to future researchers and writers....
6 Pages (1500 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us