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New Media Landscape - Essay Example

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Summary
The paper "New Media Landscape" tells us about a comprehensive view of all the digital assets and channels your target audience absorbs info through. An analysis of the landscape will help you understand your target audience, identify new opportunities and optimize your investments…
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New Media Landscape
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Extract of sample "New Media Landscape"

The observation that a new media landscape has taken over most aspects of life is correct. Many people the world over would identify with this observation because it is true that many people spend a lot of time interacting with and over this media. It is also true that email has become one of the most preferred media, especially for business communication with minimal face-to-face meetings used to complement it. It is quite on point to argue that most search engines are good sources of information because they provide access to multiple sites with vast information on different topics (Sacco, 2012).

User-Generated Sites

Social sites such as Facebook and tweeter have provided a platform for exchanging ideas and establishing networks although it is not all embrace them for various reasons. It is insightful to note that blogs are preferred for news because many are specialized and dedicated to news provision only (Sacco, 2012).

Impact of the Internet

The assertion that it is not true that everybody has access to the new media landscape is correct. However, it is not true that one’s ability to afford a computer and other accessories that allow access to the internet is the only determining factor why some people have not accessed the internet. This is because there are cyber cafes, which one could go to in order to access the internet at a fee. The questions of how there are people who have not interacted with the new media or the telephones are pertinent. They are kind that those who have interacted with these technologies ask after using them for so long that they lose the memory of how they survived without them (Sacco, 2012). 

News meets the real world…again

It is true that the journalistic approach to the coverage of different issues seeks to uphold fairness and balance. However, the assertion that scientific issues deserve more scientific inquiry and insight than the fairness and balance elements of the journalistic approach is not entirely correct. If these elements were lacking, purely scientific information can create the sky-is-falling impression. Therefore, the two should be complementary (Sacco, 2012). 

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