StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Case study: netflix - Essay Example

Cite this document
Summary
Intro: History of Netflix: There are many enterprises around the world that have started from the scratch to become well-known brands. They have changed the ways of living and methods of recreation for people, for example google.com and apple Inc. Traditionally people used to read newspaper and books in their leisure time, but now they browse their favorite newspapers online through iPhones, Ipads, or Google’s phones…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.5% of users find it useful
Case study: netflix
Read Text Preview

Extract of sample "Case study: netflix"

Download file to see previous pages

He got an idea that if he could also send DVDs by mail to avoid late fines. So he bought a bunch of DVDs and send it to himself to see if it gets destroyed or not. When the DVDs arrived, he found them in good shape. As a result, he started renting movies and delivering them by mail with no late fees. This man is Reed Hastings who is the founder of Netflix Company. Netflix became a well- known company and is making billions of revenue. Netflix company background: Netflix has become one of the leading companies in renting and selling movies online.

Reed Hastings founded the company in August 1997 and it became a public company in 2002, with a book value of $15 per share. Netflix is also regarded as the first company to initiate movie renting and selling business. The company offers two types of service: a) streaming online movies and TVs shows and, b) selling and delivering DVDs by mail. Presently, Netflix has more than 27 million subscribers and 2,348 fulltime employees. Movies can be viewed in Netflix through computer, TV, ipad, smart phones, video games equipment and other internet connecting devices.

Netflix started its business in USA, but now it provides online streaming in other countries too, for example Canada, Latin America, Caribbean, the UK and Ireland. Netflix has seen phenomenal growth in the recent years, so it expects to increase its customer base in future. Hastings projected that the future demands would be more for digital content, so the company started focusing on online streaming more than just renting DVDs. “Hastings hopes that as more people gain smart phones and broadband connections they will become Netflix subscribers” (Parr, 2011).

Case objective: This case study discusses the decisions and action plans of the top level management. It also includes the effect of such decisions on the customers and the strategies of the company to achieve its vision, missions and objectives. Apart from this, the external and internal environments of the firm have also been evaluated in the study. The key strategic challenges that Netflix is facing has also been discussed and certain solutions have been recommended for the same. Company strategic profile: The unique selling proposition (USP) of Netflix was that it did not use post office to deliver its DVDs, and it did not charge late fines on DVDs.

It introduced a new business model, which was influenced by the Resource-based Model. This new model has several components, but the important ones are resources and capabilities. 1- Resources: the founder identified the weaknesses of the competitors and started a new way of selling and renting movies. 2- Capability: the firm had an advantage of doing better than its competitors. Any customer could order from home rather than go and buy from the store. They also launched online streaming of movies.

Netflix has the ability to get an edge over its competitors because it utilized the online and mailing resources very well to establish its business. Netflix Vision and mission: According to the annual report of the company, their vision is defined as: “Our core strategy is to grow our streaming subscription business domestically and globally.” So according to their stated vision, they are expanding globally. The company is also taking initiatives to enhance the customer service and focus on value creation. By

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Case study: netflix Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Case study: netflix Essay Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/management/1457597-case-study-netflix
(Case Study: Netflix Essay Example | Topics and Well Written Essays - 750 Words)
Case Study: Netflix Essay Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/management/1457597-case-study-netflix.
“Case Study: Netflix Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/management/1457597-case-study-netflix.
  • Cited: 0 times

CHECK THESE SAMPLES OF Case study: netflix

Opportunities and Threats of the Netflix Company

The purpose of this paper “Opportunities and Threats of the netflix Company” is to analyze the external environment of the company.... netflix Inc.... Like other organizations in the industry of movie rentals, netflix is causing to experience technological, social, economic, and political macro-environmental factors.... olitical and Legal factors – with regard to these facets, the company could be influenced through altering laws relating to copyrights of some content types, for instance, television and movie show that netflix depends on to offer the clients (Krengel et al....
8 Pages (2000 words) Case Study

Marketing Strategy - Netflix versus Blockbuster

This paper highlights the marketing strategies at netflix and Blockbuster.... Two of the most visible players in the movie industry are netflix and Blockbuster where market leadership has gone to the one who is able to have a strategy for a competitive advantage over the other.... netflix was started in 1997 by Reed Hastings and 10 years later had already taken over market leadership in movie rental services.... Blockbuster's competitive advantage was nullified by netflix's focus on internet adoption....
8 Pages (2000 words) Case Study

Netflix as an Online Rental DVD

In this case study "Netflix as an Online Rental DVD" states that the emergence of Netflix has been highlighted since the time the company founded in 1997 as of late 2006.... The development of high speed and sustainable internet connectivity is the biggest trigger that boosted the business of netflix.... hellip; As the text ha it, before netflix, Blockbuster had been a sole giant of the industry but its business was totally focusing the rental DVDs through retail outlet points....
8 Pages (2000 words) Case Study

Executive Brief for Netflix

Consequently, actionable steps will be provided to achieve these recommendations so as to ensure As mentioned above, netflix can capitalize on the software features, provided by Amazon, by providing tailored services to its customers.... However, due to its dependability on Amazon for delivering service features, it is considered that netflix cannot make vital decisions independently.... The software application used by netflix has created certain values for the company in its domestic market i....
4 Pages (1000 words) Case Study

Netflix in 2012

Some of the companys services included video streaming and physical audio rental facilities mostly delivered through mail,… From the case study above, it has been pointed out that the organization has implemented five forces model as part of the strategy.... Thompson (137) explains that netflix video company that offers numerous servicers such as movie rentals has been into business for a long period of time.... netflix Company currently experiences medium entry barriers....
4 Pages (1000 words) Case Study

Media Economics and Research: Time Warner Case Study

All of these companies were either sold to other investors or they became independent corporations between 2003 and 2014 (Time Warner case study).... Time Warner Incorporation that was formerly known as AOL Time Warner is an American based multinational media corporation, whose headquarters is present in New York City....
7 Pages (1750 words) Case Study

A Full Strategic Appraisal of NETFLIX

It can be derived from the case study that Netflix incurred high amount of losses when the company expanded outside the U.... The subscribers have the benefit of watching at least two billion hours of movies and shows in a month that involves feature films, documentaries, and original series of a… netflix provides a full scope of entertainment for its users as the subscribers have the option of pausing and resuming the programs as and when required without any interruption by commercials (netflix Inc....
14 Pages (3500 words) Case Study

NetFlixs Business Model and Strategy

"netflix's Business Model and Strategy" paper examine what were the possible driving forces that led to such good market standing of the company.... nbsp; … netflix's business strategy is well aligned with the basic requirement in a movie rental business.... As for netflix's, delivery channel, they proudly claim 98% on-time delivery on orders.... nbsp;  At the onset, netflix started off as a DVD rental provider that used the internet to take orders....
8 Pages (2000 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us