StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Wk2 Journal - Assignment Example

Cite this document
Summary
This paper looks at how Verizon Wireless, a cell phone service provider in the US, uses the four Ps to market internet-connection service. Personally, I use this service for my cell…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.2% of users find it useful
Wk2 Journal
Read Text Preview

Extract of sample "Wk2 Journal"

Week 2 Journal Week 2 Journal The four Ps present the most renowned marketing strategy since its inception by McCarthy in 1960. This paper looks at how Verizon Wireless, a cell phone service provider in the US, uses the four Ps to market internet-connection service. Personally, I use this service for my cell phone data connection and the service has enabled me to access the internet at high speeds for a relatively fair price. With approximately 123.5 million subscribers, Verizon Wireless prides itself as the leading cell phone services provider (Product) in the US.

Critical to its growth has been its consistency in providing reliable data connection at rates that most Americans can afford. The company relies on its brand reputation to market its internet services. To meet the needs of different consumers, the company has various subscriptions depending on the type of data connection a customer wants (Lamb, Hair & McDaniel, 2008). With shops in almost all major cities in the US (Place), customers can be sure to get internet connections whenever they want.

Additionally, customers can visit the shops during working hours or call the company’s customer care lines for home connections.Verizon Wireless acknowledges that pricing (Price) is a critical factor in marketing and as such, the company provides internet connections at varying rates depending on the needs of consumers and their financial capability. In so doing, the company targets both low income earners and high-income earners. Pricing is also made with consideration of the company’s competitors (Lamb, Hair & McDaniel, 2008).

Equally, the company promotes (Promotion) this service through advertising on TV, radio and billboards. This ensures that it remains competitive in the market and that potential customers are reminded, continuously, of the company’s services. ReferencesLamb, W., Hair, F. & McDaniel, D. (2008). Essentials of marketing. Mason, OH: South-Western.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Wk2 Journal Assignment Example | Topics and Well Written Essays - 250 words”, n.d.)
Wk2 Journal Assignment Example | Topics and Well Written Essays - 250 words. Retrieved from https://studentshare.org/marketing/1665445-wk2-journal
(Wk2 Journal Assignment Example | Topics and Well Written Essays - 250 Words)
Wk2 Journal Assignment Example | Topics and Well Written Essays - 250 Words. https://studentshare.org/marketing/1665445-wk2-journal.
“Wk2 Journal Assignment Example | Topics and Well Written Essays - 250 Words”, n.d. https://studentshare.org/marketing/1665445-wk2-journal.
  • Cited: 0 times

CHECK THESE SAMPLES OF Wk2 Journal

Bias in the Counseling Process

journal of Counseling and Development, 70(5), 571–578.... journal of Counseling and Development, 79(2), 148–160.... The friendliness of a space depends on the way it looks.... If there are plants and books around, it feels cozy and it looks inviting, then it makes me feel safer than if it is a cold and austere… The therapist or job interviewer is also friendly....
2 Pages (500 words) Essay

AED WK4 DQ 1 Reponses

journal of Child Psychology and Psychiatry, 45 (1): 135–170.... Many students with ASD have a difficult time in social situations.... What strategies would you use to integrate them into positive social situations?... How would you work with a student who is mean to other students?...
1 Pages (250 words) Coursework

Importance of Understanding the Different Learning Styles

Considering the individuality of every student, each of them learn and explore new things according to the conceptual framework from which they perceive and discover things.... Some students… Other types of learning are auditory and kinaesthetic. In order to become a highly effective teacher, it is imperative to consolidate the various learning Understanding the different styles of learning is just as important as learning itself....
1 Pages (250 words) Essay

Tests, Quizzes and Exams in the Classrooms

Students' learning is analyzed by the teachers' observation, response, and record that also improves the learning of the Yours journal - wk 4 Introduction: Tests, quizzes and exams in the rooms are the ways of the educational assessment.... “Learning to Learn From Benchmark Assessment Data: How Teachers Analyze Results”, Peabody journal of Education, 85: p....
1 Pages (250 words) Essay

Management Info Systems Project wk6

African journal of Business Management, 6(17).... ?SSRN journal.... Therefore, journal article will help in the achievement of objectives in the project as it reveals the major impact of e-commerce on supply chain.... As the number of the consumers purchasing goods in the online platform grows, the levels of demand also grow....
1 Pages (250 words) Essay

Harvard Referencing quiz , Table of academic References 1&2, Academic Journal entries AJ1 and AJ2

journal of Education Policy, 13(4), pp.... The The Age Regulations represented a step into the unknown in terms of employment based antidiscrimination procedures, providing a lack of clarity regarding the ‘substantive content of equality' as age, unlike race or gender, is dynamic (Swift, 2006, p....
2 Pages (500 words) Assignment

Reflection journals Ch2

It is clear that this is an effective but complicated and time-consuming approach.... One of the greatest challenges is to encourage children to reveal their ideas instead of repeating something or trying to say whatever is… It is quite obvious that every word counts in this case and educators have to carefully make their questions....
1 Pages (250 words) Essay

Odour Quantification & Dispersion Modelling

This report "Odour Quantification & Dispersion Modelling" discusses olfactometry as a method of measuring odours in the environment.... It uses the odour unit and concentration to determine its effects on human beings.... There are a number of variances that are likely to occur.... hellip; Specific panel variance is the variable between different researchers from the same test session and it is accurate and specific to a certain temperature and environment but cannot be relied upon as a threshold result....
6 Pages (1500 words) Report
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us