StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Strategy of Samsung - Essay Example

Cite this document
Summary
Samsung - the name means "3 stars" in Korean literature and three being a lucky number. It was Founded 1938, with its Headquarters at Seoul, South Korea. In 2005, Industry Conglomerate Revenue of whole Samsung enterprises crosses $145 billion mark with net income close to $10 billion…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.5% of users find it useful
Strategy of Samsung
Read Text Preview

Extract of sample "Strategy of Samsung"

Download file to see previous pages

The ultimate aim was to make Samsung a premium brand - one that, like Sony, would not have to compete on price. Steadily, it started building initiatives for transforming itself into a global brand and consolidates its presence in global markets. Samsung Company was established in 1969 as the flagship company of Samsung Corporation. After LG (Lucky Goldstar) and Daewoo, it was ranked the third largest player in the Korean electronics market. The Samsung Group comprises of The six elements of Samsung organization (Strategy, policies, structure, systems Climate, and culture) dynamically affect one another.

Each element interacts with the environment as a business strives towards its goals. The problem definition/action planning process requires that a manager look at all six elements of the organizational model to determine which action levels will exist to implement positive change. If he environment changes, the organizational elements must adapt No organization exists in isolation. Every organization exists in an environment where it interacts with, and is influenced by, the general public, specific groups (whether they be customers, clients, suppliers, pressure groups, etc) and/or various government bodies.

The organization is also affected by the economic, political, legal, social, technological and international variables of the times. All managers, whether they work in the public or private sector, operate in the same external environment. They face common pressures that the environment exerts on them. However, the nature of their work and the type of organization they work for will determine how these common environmental factors are perceived - whether they are seen as positive or negative, threats or opportunities.

(Yvonne 15)Strategy is the most exciting part of manager's work in an organization because it gives the chance to put all his new skills to work. Strategic thinking involves a comprehensive analysis of a business in relation to its industry, its competitors, and the business environment in both the short- and the long-term. Ultimately, strategy is a company's plan to achieve its goals. Corporate managements often do not know clearly what they want or how they'll get there. Corporations need well thought-out strategic plans or inevitably they will become victims of the marketplace instead of being the victors who shape it.

As well as being aware of the influence of the external

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Strategy of Samsung Essay Example | Topics and Well Written Essays - 4750 words”, n.d.)
Strategy of Samsung Essay Example | Topics and Well Written Essays - 4750 words. Retrieved from https://studentshare.org/miscellaneous/1529826-strategy-of-samsung
(Strategy of Samsung Essay Example | Topics and Well Written Essays - 4750 Words)
Strategy of Samsung Essay Example | Topics and Well Written Essays - 4750 Words. https://studentshare.org/miscellaneous/1529826-strategy-of-samsung.
“Strategy of Samsung Essay Example | Topics and Well Written Essays - 4750 Words”, n.d. https://studentshare.org/miscellaneous/1529826-strategy-of-samsung.
  • Cited: 0 times

CHECK THESE SAMPLES OF Strategy of Samsung

DLP TV Series 6 650 Samsung (marketing strategy)

They Marketing Strategy of Samsung Samsung is one of the largest electronic companies in the world which is headquartered in South Korea.... The global slow down has not affected the cash flow of samsung; it still has been investing in producing new products.... The products of samsung are produced at a low cost as the cost of labors in China is comparatively very low.... samsung provides value for the goods and offer warranty and guarantee for their goods....
2 Pages (500 words) Essay

Internal and External Strategies and Policies of Nokia Inc and Samsung Group

We compare the… l and external strategies and policies of the Nokia Inc with that of samsung Group, which is one of the largest organizations in the marketing of the mobile products.... The samsung group has been posing great threat to the markets of Nokia specially in the developing and the Nokia was the most popular brand of mobile phones in these markets till the last decade, however with the advent of the samsung group and its innovative products the market has been divided....
4 Pages (1000 words) Essay

Operations Strategy Of Samsung Group

The paper "Operations Strategy of Samsung Group" analyzes the chief business interests of Samsung Group.... samsung Group is one of the biggest names in the business fraternity all over the world.... Among the chief business interests samsung Group has, the foremost would be samsung Electronics, the flagship company of the entire group.... kinner has been of the opinion that the competitive criteria for a manufacturing strategy may include the following:• Quality: Manufacturing of products with high standards performance and conformance with high quality • Delivery speed: Meeting of delivery schedules set by the management• Delivery dependability: Responding promptly as well as efficiently to orders from incoming customers• Flexibility: The ability to modify designs as per the needs of customer and react to changes in product and product mix of the firm...
8 Pages (2000 words) Essay

Mobile User Preferences Habits and Expectations

Here, a study is conducted on the patent Strategy of Samsung, with the intention to come out with a possible solution for infringement issues.... The assignment "Mobile User Preferences Habits and Expectations" presents a Progress report of research on samsung Smart Phone's patent strategy.... This paper's main purpose is to create a progress report based on research on samsung Smart Phone's patent strategy.... nbsp; Most recently, samsung was forced to pay a huge amount as fine, resulting from the court verdict on Apple's sue regarding patent infringement....
3 Pages (750 words) Assignment

International Business: Globalization of Samsung

A paper "International Business: Globalization of samsung" claims that Globalization helps the organizations and the nations to increase their economic and financial assimilation of economies around the globe.... The first step of samsung towards globalization was in 1993, at that time Samsung obtained a new corporate identity and changed their logo and modified their words as Samsung Electronics, which is written in English so that it would be easy to read globally....
7 Pages (1750 words) Assignment

Samsung: Building a Great Brand

One key exponent of Samsung's success has been its emphasis on producing highly innovative products, but… Samsung has developed a large portfolio of smartphones that are priced differently for various regions depending on the local market peculiarities. In the United States, Samsung tends to introduce its higher end Number] Samsung: building great brands Analyze price strategy, distribution strategy, or promotion Strategy of Samsung in the U.... Marketing Strategy of Samsung in India....
1 Pages (250 words) Assignment

New Product Launch Marketing Plan Part I

The marketing Strategy of Samsung Galaxy shall be customized fit under the banner of One Samsung (Mohr & Slater 2010).... However, proposed marketing Strategy of Samsung Galaxy s6 is in line with the variables of the marketing mix.... The release of samsung Galaxy s6 shall stamp the corporations position as a global market leader and innovator of smartphones.... The release of samsung Galaxy s6 shall stamp the corporations position as a global market leader and innovator of smartphones....
2 Pages (500 words) Essay

International Strategy of Samsung Corporation

This paper "International Strategy of Samsung Corporation" focuses on the fact that firms go through internationalization stages, and each stage is a higher degree of commitment to the internationalization process.... herefore, as Samsung is preparing to enter the country of Iceland, a country where it currently does not have a physical presence, it has the choice to either not export to Iceland, or export to Iceland through an independent representative or an agent of samsung....
11 Pages (2750 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us